Helen Evans
Founder @Business Growth Support Services Ltd
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WORK HISTORY
Founder @Business Growth Support Services Ltd
Founder-led tech businesses don’t usually struggle with effort or intent.They struggle because sales has never been designed as a managed system.As a Fractional Sales Director, I work with founder-led tech SMEs — often selling into regulated, complex, or enterprise environments — to replace founder-dependent selling with a predictable, controlled sales engine.My role is not to “drive activity” or run campaigns.It’s to bring commercial structure, rhythm, and visibility into live selling — so leadership can make decisions with confidence.Typical focus areas include:Diagnosing where sales performance breaks down and whyClarifying who the business should (and shouldn’t) be selling toInstalling sales structure aligned to real buyer behaviourCreating a calm, repeatable sales rhythm that survives delivery pressureRestoring trust in pipeline data and forecastingReducing dependency on founder involvement without losing controlThis work is designed for businesses where:Sales still relies on founder relationshipsEnterprise deals stall without clear progressionCRM exists but isn’t trusted as a management toolGrowth feels harder and riskier than it shouldThe outcome is a sales function that feels:Managed, not reactivePredictable, not hopefulSustainable, not dependent on heroicsSales becomes boring, reliable, and controllable, which is exactly what complex businesses need.
SKILLS
ABOUT HELEN EVANS
Sales often looks busy on the surface, but fragile underneath.Deals rely too heavily on the founder.The pipeline feels active, but hard to trust.Forecasts are based on optimism rather than evidence.And when delivery pressure rises, sales is the first thing to slip.This isn’t a capability problem. It’s a structure problem.I work with founder-led tech businesses, often selling into regulated, complex, or enterprise environments, that have outgrown informal, relationship-driven selling.Businesses where:• Sales still depends on founder involvement• CRM exists, but isn’t trusted as a management tool• Enterprise opportunities stall or drift• Leadership lacks clear visibility 30–90 days outMy role as a Fractional Sales Director is to help founders replace founder-dependent selling with a predictable, managed sales engine.Not by adding pressure.Not by chasing more leads.And not by turning sales into a noisy growth experiment.Instead, I help install:• Clear commercial direction and priorities• A sales structure built around real buyer behaviour• A calm, repeatable sales rhythm• Reliable pipeline visibility and forecasting• Reduced dependency on any one individualThe outcome is simple:Sales becomes boring, reliable, and controllable, which is exactly what complex businesses need.I typically work with:• Founder-led tech SMEs (£1m+ turnover)• Businesses selling into regulated, asset-intensive, or high-trust markets• Leaders who value control, clarity, and sustainability over hypeIf sales feels busy but fragile, and you want it to run without founder heroics, a short conversation to diagnose reality is usually the right first step.
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