Helen Challis
Planning Manager @Fred Perry
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WORK HISTORY
Planning Manager @Fred Perry
Responsible for planning and forecasting across key product areas, supporting performance through improved forecasting accuracy, stock visibility and cross-market planning alignment.• Review and sign off international forecasts, assessing performance drivers and demand patterns to support additional quantity opportunities while minimising terminal stock and excess risk.• Work closely with planners to strengthen forecast accuracy, improve stock visibility and reduce inventory risk across seasonal and core product areas.• Provide challenge and guidance around forecast assumptions to ensure decisions are commercially grounded and aligned with trading performance.• Partner with regional markets to align forecasts, stock strategies and growth opportunities, improving cross-market visibility and planning consistency.• Contribute to improving reporting frameworks and trading commentary, enabling clearer communication of risks, opportunities and performance drivers across the wider business.
SKILLS
ABOUT HELEN CHALLIS
Results-driven Merchandise Manager with a track record of improving commercial performance, strengthening operational frameworks and leading cross-functional change across complex retail environments.My experience spans merchandising strategy, stock investment and planning frameworks, where I combine analytical insight with pragmatic commercial thinking to support better decision-making and sustainable growth. I focus on ensuring product strategy, stock investment and trading performance remain aligned, enabling businesses to respond effectively to both opportunity and risk.I have led merchandising transformations, implemented new systems to improve stock visibility and operational control, and worked closely with senior leadership to translate trading insight into clear commercial actions that reduce risk and improve profitability. Alongside this, I have strengthened merchandising processes and planning frameworks to improve visibility, support more confident decision-making and create greater commercial discipline across the business.Throughout my career I have worked across a variety of retail sectors including apparel, accessories, watches and travel retail, developing a broad understanding of how product strategy, customer demand and operational execution combine to drive performance.I am particularly interested in roles that bring together merchandising, planning and commercial strategy to unlock growth and improve retail performance.
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