Helen Ayoub Shuford
Marketing Application Development Manager @Southern Company
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WORK HISTORY
Marketing Application Development Manager @Southern Company
Atlanta, GA, US
Lead a staff of technology analysts, software developers, contractors to deliver high quality marketing technology solutions. Manage business partner relationships. Develop technology strategy in alignment with business strategy and the needs in of Marketing business partners across all electric operating companies. Ensure operational efficiency with a focus on prioritizing processes, tools, and resources. Sync with the customer information system project to manage the application legacy remediation and retirements that are required for the transition.
EDUCATION
Georgia Institute of Technology
Master of Business Administration - MBA, Research Methodology and Quantitative Methods
Georgia Institute of Technology
Bachelor of Science - BS, Management
ABOUT HELEN AYOUB SHUFORD
With over 30 years of Southern Company experience, I am currently serving as Marketing Application Development Manager, leading a diverse team of technology professionals to deliver high-quality marketing technology solutions. Dedicated to aligning technology strategies with business needs, ensuring operational efficiency, and fostering strong business partner relationships. Beyond work, I invest in my community by leading service projects and mentoring in several different capacities. I am an Atlanta native and two‑time Georgia Tech graduate. My husband and I have two adult children and share the life purpose of knowing God and making Him known.
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