Helen Anatogu
Senior Director Legal, Lead Business Officer Emea @Pegasystems
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WORK HISTORY
Senior Director Legal, Lead Business Officer Emea @Pegasystems
Provide commercial and legal leadership for Pega’s EMEA Benelux, Nordics and EMEA-wide Select and Growth businesses, enabling sustainable client relationships and growth.Oversee and negotiate multi-million-dollar SaaS, PaaS, and services contracts with global enterprise clients.Shape commercial and legal strategy, including AI product subscriptions and compliance with GDPR, EU AI Act, and DORA.Develop global contract templates, playbooks, and negotiation frameworks.
EDUCATION
University of Lagos
LLB
Nigeria Law School
BL
King's College London
LLM
SKILLS
ABOUT HELEN ANATOGU
Senior business leader and counsel operating at the intersection of commercial strategy and regulatory complexity, advising technology-driven organisations through complex commercial and regulatory inflection points where structure, risk allocation, and negotiation positioning shape long-term enterprise value.I bring a business-first perspective to high-stakes decisions involving:• Strategic partnerships and enterprise contracts• SaaS and cloud monetization models• AI, data protection, and digital regulatory frameworks• Cross-border expansion and emerging market growth• Capital events and pre-transaction structuringI have led and negotiated multi-million-dollar SaaS and cloud transactions across EMEA, built and scaled legal and commercial teams, and advised executives on commercial structuring, digital regulation and market entry.In addition, I have advised founder-led businesses on go to market strategy and positioning.My approach is pragmatic and structural:Align incentives.Protect optionality.Design frameworks that scale.I am particularly interested in responsible innovation — helping businesses commercialise emerging technologies while maintaining governance discipline and long-term strategic flexibility.Specialties: Commercial strategy, SaaS and cloud transactions, AI and digital regulation, corporate governance, enterprise negotiations, market expansion, founder advisory, emerging markets.
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