Helayne K.
Experiential Manager | Strategic Brand Builder | Creative Strategy Leader | Turning Ideas into Unforgettable Consumer Moments | Events, Campaigns & Cultural Impact
- Role
- Experiential Manager at Wilkins Media
- Location
- Miami-Fort Lauderdale, FL, US
- LinkedIn followers
- 500 followers
About Helayne K.
6+ years producing high-impact campaigns, pop-ups, and launches that connect brands to…
Experience
Experiential Manager
Sep 2022 — Present
Lead the strategy, production, and execution of brand activations, pop-ups, and integrated OOH campaigns for national and regional clients across industries including music, entertainment, food & beverage, spirits, travel, health, retail, PSAs, and tech.Craft and Execute end-to-end experiential campaigns from initial RFP and creative development to permitting, staffing, fabrication, and on-site execution ensuring seamless delivery and measurable ROI.Act as strategic advisor to clients, translating brand objectives into high-impact, scalable event solutions across digital and physical spaces.Collaborate cross-functionally with internal teams and vendors, including creative, fabrication, field teams, media planning, and PR.Oversee budget planning, timeline management, and multi-market coordination for campaigns ranging from $15K to $1M+.Integrate wrapping experiential into multi million dollar OOH campaigns across the globe. Enhance event footprint with guerrilla marketing tactics including digital trucks, projections, wildposting, decals, stickering, and street teams.
Education
The New School
Bachelor of Arts (B.A.), Liberal Arts and Sciences/Liberal Studies
2016
Skills
- Marketing
- Marketing Strategy
- Sketching
- Styling
- Sewing
- Pattern
- Retail
- Advertising
- Blogger
- Logo Design
- Fashion Illustration
- Illustrator
- Social Media Marketing
- Textiles
- Fashion
- Art
- Fashion Design
- Tumblr
- E-Commerce
- Public Relations
- Photoshop
- Social Media
- Blogging
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