Helaine Krysik

About Helaine Krysik

Enterprise communications leader specializing in go-to-market messaging, content…

Experience

1. Senior Communications Manager

   Elevance Health

   Feb 2023 — Present · Chicago, IL, US

   Lead strategic development of health-focused content that supports product marketing, client acquisition, and brand storytelling.• Partner with executive leadership and SMEs to produce high-visibility assets, including blog content, thought leadership, brand journalism, white papers, webinars, and policy briefs.• Implement SEO optimization strategies and data tracking processes, ranking content in the top 10 for targeted keywords—driving increased website traffic and generating qualified business leads.• Collaborate across product, sales, and marketing teams to align content efforts with growth goals and user engagement metrics.• Manage freelance and in-house writers to ensure timely delivery of brand-aligned content.• Tools: Adobe Workfront, Salesforce, Microsoft Teams, WordPress, Google Analytics, ChatGPT & AI.

Education

• Columbia College Chicago

  Bachelor of Arts (B.A.)

Skills

• New Business Development
• Blogging
• Strategy
• Social Media Marketing
• Marketing
• Sales
• Online Marketing
• Advertising
• Women Owned Business
• Management
• Team Building
• Marketing Strategy
• Leadership
• Inbound Marketing
• Email Newsletter Design
• Leed
• Project Management
• Entrepreneurship
• Social Media
• Public Speaking
• Writing
• Sustainability
• Account Management
• Contract Negotiation
• Start-Ups
• Small Business
• Inbound Lead Generation
• Green Building
• Social Networking
• Marketing Communications
• Budgets
• Sales Management
• Digital Strategy
• Strategic Planning
• Business Development
• Digital Marketing
• Building Services
• Program Management
• Email Marketing