Hela Jerbi
Assistant Brand Manager - Estée Lauder Companies @Argania Distribution
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WORK HISTORY
Assistant Brand Manager - Estée Lauder Companies @Argania Distribution
Tunis, TN
Working across the Estée Lauder Companies portfolio including Estée Lauder, Clinique, Aveda, Bumble and Bumble, Tom Ford, Origins, and the upcoming launch of Kilian Paris.• Conduct market and competitive analysis across fragrance, skincare, and makeup categories to identify trends, opportunities, and brand positioning insights• Contribute to the development of marketing and communication assets (product sheets, launch presentations, digital content, in-store materials)• Support the preparation and execution of fragrance, skincare, and makeup launches• Assist in operational marketing and retail activation across key distribution networks• Monitor brand performance and contribute to marketing reporting and analysis• Collaborate cross-functionally with training, merchandising, and sales teams through regular field visits
EDUCATION
EDHEC Business School
Bachelor in Business Administration (BBA) - English Track, Specialization in International Business & Marketing
Chung-Ang University
Exchange Semester - Marketing, Business Administration
Lycée Louis Pasteur
Baccalauréat Général Français, Sciences Économiques et Sociales, Mathématiques, Sciences de la Vie et de la Terre
ABOUT HELA JERBI
Final-year Bachelor in Business Administration student at EDHEC Business School specializing in Marketing.Academic Excellence List 20••••26 | Jury Distinction 20••••25 | Former Program Ambassador.Currently an Assistant Brand Manager for The Estée Lauder Companies portfolio at Argania Distribution for my end-of-studies internship. Working on iconic brands like Estée Lauder, Tom Ford and Clinique, I conduct market and competitive analyses and actively support the operational execution of new product launches and retail activations to ensure brand consistency and drive growth across distribution networks.This follows my experience at Four Seasons Hotels and Resorts in the Marketing, Communication & PR department, where I contributed to 360° marketing activations and events, acquiring hands-on skills in digital campaign conceptualization and execution.I have a strong passion for visual arts, including painting, photography, and photo/video editing, combined with an analytical mindset and solid organizational skills. My experience in project management allows me to approach challenges with both creativity and logic, delivering effective solutions.My fascination with cosmetics began when I was a kid, using makeup and nail art as a way to express my creativity. Over time, this grew into a genuine passion for makeup, skincare, and haircare, alongside a strong interest in the science behind them: I research ingredients, actives, formulations, and how products are designed to meet specific needs and stand out in the market.As I progressed in my bachelor at EDHEC, I discovered another layer: the strategy behind cosmetics brands, including branding, positioning, packaging, and consumer engagement.I have multiple volunteering experiences in non-profit organizations, and I’ve always naturally gravitated toward marketing, communication, and community management roles, shaping my skills over the years.Fluent in English, French, and Arabic, with an intermediate level in Spanish, I have lived and studied on three different continents, continuously growing through diverse cultural experiences and embracing challenges with adaptability and resilience.
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