Mark Heineken

About Mark Heineken

I am a seasoned President and Chief Brand Officer with 30+ years of experience in the consumer goods sector. Recognized for demonstrating a natural aptitude for consumer goods solutions, as well as for creating innovative product development and marketing programs with a global presence, I have a history of contributing to company growth throughout my career. Professional focal points include goal delivery, team management, entrepreneurial ventures, and numerous facets of creative marketing excellence, including product development, distribution, and brand management. Delivering superior administration on the latter areas of expertise requires utilization of effective communication and negotiation skills, business acumen, systems analysis, and resource management to support efficiency and maximum returns. Currently, I am the President with Ruddstar Development Group, Inc. Under my leadership, we pioneer vertically-intergraded product development in accord with overseas production for Action Sports, Wheeled goods and outdoor products. This includes brand creation, in-store presentation, and product positioning for major retail chains. In addition, we liaise with departmental teams and fellow members of senior leadership to ensure the company’s support structure is driving the business forward with minimal expenditures. Colleagues describe me as a straightforward, experienced and resourceful consumer goods executive who can be relied on to offer superior and unique solutions that deliver profitable results on time and under budget. I am interested in contacting former colleagues and managers, as well as other professionals in my field. Feel free to contact me through this profile if you wish to connect.

Experience

1. President

   Ruddstar Development Group Inc

   Jan 2018 — Present · Orange County, CA, US

   Champion vertically-intergraded product development in accord with overseas production for Action Sports & outdoor products. This includes brand creation, in-store presentation and product positioning for major retail chains. • Craft growth strategy creation via channel expansion, direct marketing and social media support campaigns. Realign product focus in tandem with growth opportunities. • Furnish foreign suppliers with US market intel, strategic planning and creation of operational teams to aid in the execution of goals. Team consists of Product Development, Marketing, Design and Merchandizing experts, both in the US and overseas locations. • Impart cost reductions, margin improvements, and logistical simplicity by optimizing and consolidating overseas vendor base. • Provide brand direction and license facilitation across multiple market channels.

Education

• kweek school voor de handel, Amsterdam.

  BA Business development and Marketing, Sports Marketing and product science

  1985 — 1988

Skills

• Marketing Strategy
• Creative Direction
• Fashion
• Social Media Marketing
• Apparel
• Business Planning
• Branding & Identity
• Concept Development
• Sales Operations
• Product Management
• Retail
• Sports Marketing
• Market Planning
• Market Research
• Sports
• P&L Management
• Graphic Design
• Integrated Marketing
• Sporting Goods
• Product Design
• Trend Analysis
• Marketing
• Footwear
• Sales Management
• Trade Shows
• Action Sports
• Online Marketing
• Brand Awareness
• Sales
• Brand Development
• Sportswear
• Product Development
• Advertising
• Marketing Management
• Start-Ups
• Leadership
• Negotiation
• Digital Marketing
• Packaging
• New Business Development