Heili Toome

Global Engagement Director @MobilityData

Toronto, ON, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Apr 2024 — Present

Global Engagement Director @MobilityData

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Toronto, ON, CA

As a Global Head of Engagement, I lead the global strategy and manage a dedicated team focused on building and nurturing strong, impactful relationships with key stakeholders across the public, private, and non-profit sectors worldwide. I oversee the development of strategic initiatives related to membership, advocacy, policy, communications, and cross-sector partnerships, all aimed at advancing the connected mobility industry. My work is driven by a commitment to improving transportation through data, ensuring better, more informed traveler experiences on a global scale. With a broad commercial responsibility, I collaborate with diverse international stakeholders to shape the future of mobility and drive growth within the industry.

EDUCATION

2008 — 2008

George Brown Polytechnic

Introduction to Digital Publishing, Adobe Photoshop 1, Adobe Illustrator 1

2002 — 2006

University of Guelph

Bachelor of Commerce, Marketing Management, Honours Program

2011 — 2012

Humber College

Project Management Post Graduate Certificate, Project Management

SKILLS

Public RelationsE-CommerceMedia RelationsProject ManagementCreative StrategyLeadershipAdvertisingOnline MarketingMarketingCorporate CommunicationsSponsorshipMobile CommunicationsTrade ShowsEvent PlanningMulti-Channel MarketingWeb Project ManagementCorporate BrandingMedia BuyingCopywritingWeb AnalyticsBudgetsIntegrated MarketingMarket ResearchMarket PlanningBusiness DevelopmentDigital MarketingRelationship MarketingSocial MediaEvent ManagementDigital StrategyLead GenerationMedia PlanningAccount ManagementCreative DirectionWeb DevelopmentNew Business DevelopmentMarketing ManagementEmail MarketingMarketing CommunicationsProduct Launch

ABOUT HEILI TOOME

I’m passionate about building impactful solutions and solving complex challenges to drive growth and transformation. With over 18 years of global strategic leadership experience, I specialize in aligning data insights with creative strategies to generate demand, enhance brand value, and fuel business development. My approach is centered on the belief that a deep connection to the brand, its mission, and the team behind it is essential to fostering a customer-centric organization that delivers lasting results.Throughout my career, I’ve led diverse teams and managed complex portfolios across industries, with a recent focus on the transportation and shared mobility ecosystem. I’m driven by a passion for creating innovative data-forward mobility solutions that positively impact communities and improve how people move.A visionary strategic planner, I’ve successfully delivered top-line revenue and brand growth across global markets in Asia, Europe, North America, and Oceania, leveraging storytelling, partnerships, and strategic marketing to achieve success. I thrive in dynamic, fast-paced environments and enjoy developing and mentoring high-performance teams, empowering individuals to think big while staying focused on the details needed to bring those ideas to life.

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Heili Toome — Global Engagement Director at MobilityData in Toronto, ON, CA | Unifers