Heikal Aliakber
Senior Brand Manager - Premium @Scandinavian Tobacco Group
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WORK HISTORY
Senior Brand Manager - Premium @Scandinavian Tobacco Group
Richmond, VA, US
EDUCATION
Drexel University's LeBow College of Business
Bachelor of Science (B.Sc.), Business Administration - Accounting
Imperial College London
Master of Science (MSc), Strategic Marketing
SKILLS
ABOUT HEIKAL ALIAKBER
Strategic global marketer with 10+ years’ experience launching and scaling consumer brands in highly regulated industries. Additionally, has provided profitable brand leadership to 3 out of the top 5 convenience store brands (by dollar sales) in the United States. Proven expertise in cross-functional leadership, global brand strategy, and insight-led innovation. Adept at translating customer needs and competitive dynamics into actionable brand plans. Thrives in matrixed, international environments both agency and brand-side.Key competencies:* Brand strategy (B2C, B2B, B2B2C)* New product development and launches * Campaign development and execution* Loyalty and rewards program strategy* Retail partnership development and digital integrations* Market research and data analysis* Sponsorship activation* Account management* Business development
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