Heidi Wuthrich
Sr Manager Brand Communications - Marketing Commnunications @Lush Fresh Handmade Cosmetics North America
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WORK HISTORY
Sr Manager Brand Communications - Marketing Commnunications @Lush Fresh Handmade Cosmetics North America
Responsible for leading a dynamic creative team, coordinating business objectives and communications strategies for the brand. In my role I support the development and implementation of communication strategies to drive the brand forward with innovative and fresh approaches for the retail and digital business.\\\\n\\\\n- Developing and refining brand messages and promotional tactics through campaign and content strategy visioning, approval and execution.\\\\n- Overseeing the execution of integrated communication activities.\\\\n- Developing and overseeing content and marketing calendars.\\\\n- Working with senior team to recognise internal and external communication opportunities, solutions and define and execute appropriate strategies to support them.\\\\n- Liaiseing with global partners on brand messaging and vision.\\\\n- Ensuring quality and consistency of product and brand messaging and brand assets across all channels.\\\\n- Providing leadership, development and support to Brand Communications team\\\\n- Ensuring articulation of LUSH’s brand image and position; ensuring all communication, marketing and creative efforts are in line with vision and strategy.\\\\n- Oversee and manage Digital and E-commerce team.\\\\n\\\\n
EDUCATION
University of the Fraser Valley
Fashion Design/ Business Administration
SKILLS
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