Heidi Villaseñor
✨Product Designer @FedEx | Prev. Amazon, Adobe
- Role
- Product Designer at FedEx
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Heidi Villaseñor
Hi! Hello! Hola! I’m Heidi, a Product Designer and storyteller with a passion and curiosity for innovation, technology, and play, working at the intersection of City Planning/Architecture, Film, and Product Design in the e-commerce and logistics space. Skilled in strategizing for customer and business-centric goals, and effectively solving design problems through discovery and experimentation, communication, and collaboration. Intrigued by the consumer search experience, sophisticated systems, and key data insights that help customers discover the products and content that interests them most. Passionate about the industries of experiential/immersive design, social media, e-commerce, gaming, content creation, and entertainment: film, animation, tv/streaming, music, card games, board games, and toy manufacturing. First-generation, Latina in tech.Eye-opening fact: Latinas make up only 2% of roles in tech.
Experience
Product Designer
Jan 2026 — Present · Los Angeles, CA, US
I’m designing foundational consumer mobile experiences at FedEx, contributing to scalable patterns and long-term strategy across tracking, delivery visibility, and customer communication at enterprise scale, serving millions of customers worldwide.
Education
UC Berkeley College of Environmental Design
Near Complete BA, Urban Studies, Minors: Architecture I Sustainable Design
General Assembly
UX Design Scholar
2021 — 2021
Animo Jackie Robinson High School
High School
2007 — 2011
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