Heidi Tokarz
Senior Director - Unstructured Data @ PSB | Innovation, Analysis, and Insights
- Role
- Senior Director - Unstructured Data at PSB Insights
- Location
- Vancouver, WA, US
- LinkedIn followers
- 500 followers
About Heidi Tokarz
I’m a customer, market, and product intelligence leader with 15+ years of experience…
Experience
Senior Director - Unstructured Data
Aug 2021 — Present
As Senior Director in PSB’s Unstructured Data, Methods & Innovation Group, I lead the integration of advanced analytics and AI-driven solutions to deliver sharper, more efficient insights for clients. I’ve managed 200+ social and market research projects using agile methods, spearheaded new digital intelligence frameworks, and streamlined complex client engagements to improve accuracy, speed, and overall impact. Beyond the numbers, I focus on building collaborative teams, refining processes, and ensuring every project translates into clear, actionable strategies that strengthen client relationships and drive meaningful outcomes.
Education
Western Washington University
Bachelor of Science - BS
Skills
- Project Management
- Strategic Planning
- Cross-Functional Team Leadership
- Training
- Research
- Process Improvement
- Microsoft Word
- Powerpoint
- Team Leadership
- Program Management
- Quality Assurance
- Healthcare
- Leadership
- Microsoft Office
- Quantitative Research
- Management
- Data Analysis
- Customer Service
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