Heidi S.
Director of Brand Development at Wildr Hat Co. + Owner of Macatawa Boat House
- Role
- Director of Brand Development at Wildr Hat Co
- Location
- Holland, MI, US
- LinkedIn followers
- 500 followers
About Heidi S.
I am a seasoned retail and brand management professional with over 20 years of…
Experience
Director of Brand Development
Sep 2024 — Present · Holland, MI, US
I lead the charge in crafting and executing innovative brand strategies that drive growth and enhance our market presence. I collaborate with cross-functional teams to analyze market trends and develop compelling narratives that resonate with our audience. My role also involves cultivating partnerships and fostering brand loyalty, all while shaping our brand identity to align with our business objectives. I’m passionate about creating impactful strategies that elevate our brand in the competitive headwear and apparel landscape.
Education
Michigan State University
Bachelor of Science
2005 — 2009
Skills
- Inventory Management
- Sales
- Assortment
- Product Development
- Cross-Functional Team Leadership
- Retail
- Jda
- Cpfr
- Visual Merchandising
- Pricing
- Product Marketing
- Merchandising
- Planograms
- Account Management
- Arthur Allocation
- Microstrategy Reporting
- Marketing
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