Heidi Sogn

Director of Marketing and Communications at McKinley Irvin

Role: Director of Marketing and Communications at McKinley Irvin
Location: Bellevue, WA, US
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Heidi Sogn

With over 30 years experience in technology and digital marketing, my goal is to increase online presence and client experience using creative and unique approaches with new technologies, while still applying the “tried and true” search engine optimization practices. Specialties: Leadership/Management, Digital Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Web Analytics, Client Experience, Social Media, Websites, Blogs, Client Relationship Management (CRM), Email Marketing, Microsoft Office Applications (Word, Excel, PowerPoint, Access), Project Management

Experience

Director of Marketing and Communications
McKinley Irvin
Feb 2016 — Present · Seattle, WA, US
Evaluate the online competitive environment in new markets.• Design and oversee strategy to penetrate and dominate search results and other online channels in new markets to drive toward growth objectives.• Provide strategic insight and direction for business development activities across the firm, including individual attorney network and business development.• Demonstrate commitment to continuously improve and adapt strategy and execution so as to build a “competitive moat” around online marketing assets and position.• Manage both brand message and technical development of websites, including wire frames, site maps, technical requirements, work flow, project timeline schedules, and SEO.• Oversee development of social media campaigns and content schedules based on firm objectives. Ensure that social media initiatives are carried out over time.• Drive creation, implementation and management of Search Engine Marketing (SEM) strategy and execution for organic (SEO) and paid (PPC) efforts along with detailed reporting, ROI calculations and executive summaries.

Education

Washington State University
Bachelor of Science in Business Administration

Skills

Marketing
Web Analytics
Legal Marketing
Online Marketing
Web Marketing
Project Management
Crm
Strategy
Blogging
Google Analytics
SEO
Powerpoint
Microsoft Excel
Web Content Management
Social Media
Social Networking
Social Media Marketing
Sem
Online Advertising
Web Design
Email Marketing
Analytics
Digital Marketing
Content Management

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