Heidi Shafer

About Heidi Shafer

Connect with me: heidihummelshafer (at) gmail.com. I am a charismatic and tenacious…

Experience

1. Chief Marketing Officer

   Diagnostic Ultrasound Consultants

   Jan 2002 — Present · Memphis, TN, US

   Local radiology clinic with >60 employees.Recruited to rebuild business and reputation during economic downturn. Built trust and increased patient volume / revenue.Manage P&L for multiple medical offices. Build relationships with referring physicians, nurses and clerks. Resolve issues and problems within referral chain, and train staff in best practices for patient care. Assure regulatory compliance and forge strong relationships with insurers to obtain favorable rates. Oversee marketing materials, write radio ads that enhance corporate image in community, and ensure listed on all insurance plans. Grew revenue 30% and expanded from five to seven offices within three- year time period during downturned economy. Boosted patient volume by providing strong service, seamless process, and accurate/reliable reports. Obtained approval for favorable legislation by providing research and lobbying for consensus, supporting firm’s owner when elected official. Developed task force to successfully respond to insurer and government chart reviews and audits.

Education

• Concordia University-Seward

  BS Ed

Skills

• Customer Service
• Policy
• Social Media Marketing
• Event Planning
• Fundraising
• Public Policy
• Press Releases
• Leadership Development
• Government
• Nonprofits
• Leadership
• Grant Writing
• Public Speaking
• Social Media
• Non-Profits
• Program Development
• Public Relations
• Media Relations
• Budgets
• Community Outreach
• Community Development
• Legislative Relations
• Strategic Planning
• Entrepreneurship