Heidi Froseth

About Heidi Froseth

Award-Winning Marketing Leader As a marketing executive with 25+ years of experience in New Business Development; Brand, Retail & Category Marketing; and Retail Technology. I bring a tenacity for constantly asking “the why” and creating winning strategy and innovation. I am motivated to bring relevance and evolve the industry, drive my teams’ capabilities and produce profitable results. Unlocking Growth Potential Curating new business is in my core DNA. I connect intensely with brand and retail experiences and tap into unlocked growth potential. My aim is to live the brand, diving deeply into understanding the business’ unique nature, challenges, opportunities and potential white space. Applying a personal alchemy of art and science, my approach creates untapped relevancy and explores fertile dig sites to reveal rich white spaces. This approach - along with my integrity, authenticity, warmth, curiosity and credibility - are how I generate business, strengthen a brand’s renewed competitive positioning and inspire teams. Servant-Leader and Connector I am highly motivated to serve as an industry leader, build high-performing teams, and connect with people to achieve their passions. I believe if you are going to be your best, you must immerse yourself and show an unwavering commitment, desire and true empathy for your brands and colleagues. My diverse professional background and ability to recognize untapped potential in people and brands has led to: Regularly delivering 60%+ return rates and 3.5 to 4 profitability ratios Creating award-winning programming that generated YoY growth of 25-70% for 13 years Catapult being named the #1 Shopper Commerce Agency year after year Increasing new business by 15% YoY and winning 90%+ of non-RFP business opportunities, including brands such as Johnson & Johnson, Sephora, Ulta Beauty, Georgia Pacific, and Clorox Winning 50+ Vendor of the Year awards with high-profile clients such as Walmart, Target, Kroger and Amazon

Experience

1. Advisory Board Member

   Path To Purchase Institute

   Aug 2019 — Present · Minneapolis, MN, US

Education

• University of Buenos Aires

  Business Finance and Marketing

• University of Minnesota

  Marketing

• Washington State University

  Communications Strategy