Heidi Rote

About Heidi Rote

Award-winning sales leader with an impressive track record of leading front-line sales teams and driving financial results. A dynamic leader who comfortably engages with the entire organization, from front-line employees to board members. A creative and scrappy operator who challenges the status quo and consistently exceeds results. EXPERTISE •U.S. Army Veteran •Change management •Culture building •Sales training •Organizational design•Public speaking •Sales incentive plans •System implementations •Contact center operations•Social media •Business strategy •Omnichannel operations

Experience

1. Vice President of Member Experience

   Parsley Health

   May 2024 — Present · San Diego, CA, US

   Established and built the Member Relations department at Parsley Health, focusing on driving member acquisition, engagement, retention, and satisfaction. Developed and executed strategies that enhance member satisfaction and loyalty while ensuring alignment with overall business goals.Key responsibilities include:Strategy Development: Design and implement comprehensive strategies to drive member engagement, satisfaction, and retention, leading to sustained growth in member loyalty.Sales & Member Acquisition: Oversee the sales team to ensure effective member acquisition efforts, aligning with business objectives and consistently exceeding targets.Customer Support & Retention: Direct customer support and retention initiatives to ensure a seamless and positive member experience across all touchpoints, significantly reducing churn rates.Call Center Implementation & Operations: Spearhead the implementation of a new call center, optimizing processes, training staff, and ensuring high service quality to meet and exceed member expectations.Conversational Intelligence Integration: Successfully implemented and utilized Regal Voice\'s conversational intelligence tools in the call center, enhancing real-time customer engagement and personalization and driving significant improvements in conversion rates and customer satisfaction.Cross-functional Leadership: Collaborate with cross-functional teams to ensure that member-focused initiatives are integrated throughout the organization, driving results that contribute to the company\'s overall success.Working relentlessly to create a member-centric culture, enhance the overall member experience, and deliver measurable results in retention and satisfaction.

Skills

• Brand Management
• Marketing Strategy
• Sales Rep Training
• Progressive Discipline
• Social Media
• Wedding Photography
• Digital Photography
• Salesforce.com
• Photojournalism
• Lifestyle Photography
• Selling
• Time Management
• Team Leadership
• Sales Process
• Account Management
• Fitness
• Portrait Photography
• Sales
• Avaya
• Leadership
• Event Photography
• Team Building
• Social Networking
• Social Media Marketing
• Sales Management
• Call Centers
• Sales Operations
• Training
• Customer Satisfaction
• Marketing
• Strategy