Heidi Rosati

WORK HISTORY

EDUCATION

SKILLS

ABOUT HEIDI ROSATI

Strategic Marketing and Operations Manager\"Building and Enhancing Systems through Innovation, Collaboration, and High-Performing Teams.\"An engaging and accomplished Strategic Marketing and Operations Leader with expertise in strategy development, cross-functional team leadership and systems optimization resulting in business growth and maximizing profits. My focus is on brand development and management, revenue-enhancing concept development, competitive analysis, and long-term relationship building. My experience includes creating and leading a successful coffee business, new product launches, operations and brand development. Led numerous enterprise projects across multiple locations and achieved strong results in commercialization and supply chain management. Known for my collaborative approach when interacting and presenting with colleagues and customers. I effectively influence influences across all levels of the organization. As Costa Coffee US Retail Senior Operations and Marketing Manager, I lead Coca-Cola’s Costa Coffee business and launched Costa Coffee Retail Stores in the US. An Industry expert in coffee consumer and industry insights, I developed a menu with cutting-edge categories and flavors to differentiate Costa in the extremely competitive US Coffee Market. Led the development of an innovative store of the future multi-channel store design including mobile ordering, self-checkout, full service, and premium vending. ACCOMPLISHMENTS• NEW MARKET LAUNCH - Led the launch of Costa Coffee retail stores in the US in the most competitive US coffee markets.• RELATIONSHIP MANAGEMENT - Collaborated with C-suite leaders across organizations to build new processes and develop a strategy to launch several retail stores.• PROJECT MANAGEMENT – Led cross-functional teams to launch retail stores on time, and within budget and scope.• ORGANIZATION/REVENUE OPTIMIZATION – Delivered consistent positive results in turning around underperforming departments and teams to drive additional revenue.• LEADER OF HIGH-PERFORMING TEAMS - Hired and managed retail teams in highly competitive job markets, managing performance, optimizing efficiency, and ensuring profitability.• ENTERPRISE LEADERSHIP - Support the broader agenda of Coca-Cola and Costa global teams on commercial, operations, and supply chain issues. Provide strategic insights and leadership across platforms. SPECIALTIES: New Beverage Programs, Strategic Planning, Marketing, Relationship Management, Create Persuasive Selling Stories, Consumer & Industry Insights, Project Management.