Heidi Petersen

About Heidi Petersen

I’m a senior design and retail environments leader with over 15 years of experience guiding cross-functional teams and large-scale programs for global brands. My career has centered on creating purposeful, brand-aligned spaces that elevate both the customer experience and operational efficiency.Currently, as Senior Manager of Store Standards at Starbucks, I provide strategic oversight for store initiatives across the built environment—balancing brand storytelling with total cost of ownership and scalable execution. Previously, I led global retail design programs at Nike, managing multidisciplinary teams to deliver consistent, innovative store experiences across markets.My background spans interior design, visual merchandising, program management, and business strategy, supported by an MBA and a passion for uniting design vision with operational excellence. I thrive in roles where creativity, process, and leadership intersect to shape spaces that inspire connection and deliver measurable results.

Experience

1. Sr Manager Store Standards and Integration

   Starbucks

   Mar 2024 — Present · Seattle, WA, US

   Provide directions and project oversight for various store initiatives that are part of the built environment.Facilitate cross-functional forums to ensure initiatives are retail-ready, holistic, and can seamlessly roll-out to all store locations.Create content and manage communication of processes, project status reports, and strategic planning for leadership review.Development and maintenance of KPIs and OKRs to communicate department goals and key reporting metrics.

Education

• Marylhurst University

  Bachelor of Arts - BA, Interior Design

• Western Governors University

  Master of Business Administration - MBA, Business Administration and Management, General