Heidi Smith

About Heidi Smith

A proven digital marketing leader with over 12 years of experience in PPC/SEM, SEO, paid social advertising and data analytics. Extensive experience with both B2B and B2C companies, including but not limited to healthcare, software, security, renewable energy, education, media & entertainment, nonprofit, food and beverage, manufacturing, venture capital and private equity, and business consulting industries. Consistently deliver business results that impact your bottom-line, whether it\'s B2B lead generation or B2C ecommerce. To say I use data to drive strategy is to put it lightly - it is at the core of all strategy including optimizations, budget decisions, measuring business impact and identifying new marketing projects. I consistently strive to adopt and understand new innovations, including testing new strategies for greater return. Notable clients include Activision/Call of Duty, Envista Holdings (DEXIS, Nobel Biocare, Implant Direct, Orascoptic, Kerr), Constellation Brands (Casa Noble Tequila, Clos du Bois), LexisNexis, No Kid Hungry, Southern States, Roland DGA and University of Washington among many others.

Experience

1. Digital Marketing Director

   Trefoil Group

   Sep 2023 — Present · US

   Work directly with the company President and EVP of Strategy, supporting cross-departmental leadership and account teams. • Conduct research and analyze data to generate strategic digital plans and insights, improvements, and deploying the latest in digital trends and technologies.• Concept and build varied digital programs, including PPC campaigns, SEO strategies, ecommerce,social programs and email marketing/inbound programs, from client discoverythrough optimization and reporting.• Participate in and lead client presentations and new business pitches as the digital marketingexpert; communicating how plans will translate into meeting or exceeding desired business outcomes.• Build the knowledge base of other team members – equipping them to sell digital programs to existing clients and new business opportunities.• Provide oversite and management of the Digital Team to drive high quality work, maintaining apulse on workflow and time allocation, driving value, accountability and structure.• Work directly with the President and VP of Client Services as a key contributor to designing multi-channel programs.

Education

• Appleton West High School

  High School Diploma

  2002 — 2006

• Winona State University

  BS: Marketing, Minor: Sociology

  2006 — 2010

Skills

• Recruiting
• Landing Page Optimization
• Oral and Written Communication
• Product Marketing
• Team Leadership
• Microsoft Office
• Sales
• Google Adwords
• Training
• Creative Merchandising
• Online Advertising
• Linkedin Advertising
• Facebook Marketing
• Marketing
• SEO
• Ppc
• Advertising Sales
• Lead Generation
• Advertising
• Communication
• Google Analytics
• Prospect Research