Heidi Mingo

About Heidi Mingo

HELLO, I\'M HEIDI I LEAD INITIATIVES WHERE BRAND STRATEGY MEETS BUSINESS INTELLIGENCE. I\'m all about giving smaller beverage brands the edge they need to play along-side the big brands. My tool of choice is Business Intelligence. With a solid 15 years in the AlcBev scene, and a backbone in Sales, I\'ve become talented at translating complex data into solid brand strategies. Think of me as the person who turns numbers & insights into a roadmap for growth - and someone who \'gets\' execution. My specialty is leading the integration of Business Intelligence Systems, like user-friendly Sales Management Software and Cross-Functional Reporting Tools, that make sense of data and shape it into a powerful asset for your brand. I weave together insightful data analysis to develop creative Brand Strategy. It\'s not just about having numbers; it\'s about making those numbers tell your brand\'s story and chart its own UNIQUE course to success. From Sales and Brand Strategy to Business Intelligence, my focus has always been on connecting the dots in an insightful and practical way. I am a key part of a brand coming alive and flourishing by being different and tapping into the power of insight-driven strategy. I\'m also culturally curious. Having experienced various synergies & nuances of LATAM<>US Business Culture, I\'m excited and eager to learn more. Always open to connecting about this topic! QUALIFICATIONS Over 15 years of experience in the Alcoholic Beverage (AlcBev) industry, spanning supplier and distributor roles. Proven track record with top-tier suppliers and distributors, including Clase Azul and E&J Gallo Winery, Breakthru Beverage, and SGWS. Extensive background in Sales Leadership, Strategic Projects, and integrating Technology and Analytics into business processes. Demonstrated ability in handling both volume-driven strategies and the intricate strategy of Luxury- allocated brands. Accomplished in cross-functional collaboration, ensuring alignment and synergy within organizations. Successful track record in implementing strategic projects, enhancing business processes, and developing innovative tools and strategies. Adept in Business Intelligence Roadmapping, offering tailored solutions for operational efficiency and market success. CORE COMPETENCIES Strategic Planning (Brand & GTM) Business Intelligence Leadership & Organizational Change Relationship Building Project Management Brand Development Market Analysis Strategic Communication

Experience

1. Business Intelligence Sr Manager

   Clase Azul México

   May 2023 — Present · Guadalajara, MX