Heidi McCusker
Event Operations Leader
- Role
- Senior Program Manager at ServiceNow
- Location
- Mountain View, CA, US
- LinkedIn followers
- 500 followers
About Heidi McCusker
Results-driven program manager with 15+ years of experience leading large-scale live…
Experience
Senior Program Manager
Aug 2022 — Present · Santa Clara, CA, US
Led end-to-end execution of creative for global brand events, driving cross-functional alignment across Brand, Creative Operations, Experiential, and external agencies. Oversaw event design, budget management, and delivery of all assets – including executive content, graphic design, logistics, and user experience. Directed matrix teams of 30+ to execute sponsorships, awareness campaigns, and high-impact event activations, ensuring seamless creative delivery across all print, video, and digital touchpoints.• Centralized communication channels and standardized BOM processes, reducing creative handoff friction by 30%.• Owned end-to-end delivery of event creative—from brief to execution—across print, digital, video, photography, and animation.• Partnered with Brand, Creative Operations, Experiential, and agencies to ensure seamless execution and optimize creative output.• Delivered change management training and debriefs after each event, coaching teams on new workflows and operational excellence.• Managed and mentored a team of 15 designers and program managers.• Directed enterprise-wide integrated global event programs aligned to KPIs, partnering with senior executives across Strategy, Creative, Media, and Production
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