Heidi Luerra

About Heidi Luerra

Hi. I\'m Heidi. I advise and invest in startups and small businesses.I have no hobbies—building, scaling, and leading is my life. Spreadsheets are my jam. 🤝 Follow-through is my love language. Sustainability is my goal. I\'m a results-driven small business and startup strategist and advisor with a proven track record of building effective business models, strong teams, efficient processes, and seamless systems for over two decades.I’m a serial business builder, former CEO and exited Founder turned turned Angel Investor with a knack for untangling complex business challenges. I specialize in crafting and executing strategic plans to drive operational efficiency and first-principles financial health. With a passion for organization, a data-driven mindset, and the resilience of a serial entrepreneur, I thrive on solving high-stakes business puzzles. I get especially excited about business turnarounds (give me all your business chaos, I\'d love to clean it up). 🧹 I’m industry-agnostic but particularly enjoy working with companies in B2B SaaS, AI, IRL experiences, arts & entertainment, retail, e-commerce, and viral D2C products.I’m a natural leader who enjoys paving the way for others, fostering sustainable growth, and ensuring businesses not only survive—but thrive. Above all, I’m committed to meaningful missions that make the world a more efficient, creative, and extra joyous place to be. Subscribe to my no-nonsense newsletter for bootstrapped founders: HeidiLuerra.Substack.com Some Career Highlights: Started my largest business, RAW Artists Inc. with $0 and grew it to a $MM, Inc Fastest Growing Company (20•••00% bootstrapped. Our community grew to 200k independent artists across 75 cities globally. It\'s still lives on today (16 years later) led by a new CEO. 🤝 Hired over 200 employees, led a team of 65 Post-Pandemic, I pivoted RAW Artists to PLATFORM by RAW Artists™, a SaaS product and licensing program enabling independent producers to launch and manage their own community arts showcases. Author of The Work of Art: A No-Nonsense Field Guide for Creative Entrepreneurs, available in e-book, paperback & audio on Amazon. 2.5 Founder exits ‍ I\'m an Affiliate Instructor at The Entrepreneurial Resource Center where I teach a 6-week Small Business Bootcamp \"Finding Profit & Sustainability\" to new founders & small businesses based on a business building framework I developed myself. Small check Angel with a growing portfolio of companies I adore. More:

Experience

1. Angel Squad Member

   Hustle Fund

   Jan 2023 — Present

Education

• FIDM

  Merchandise Product Development