Heidi Leliefeld Brown

About Heidi Leliefeld Brown

Possible rewritten summary: With over 15 years of experience in marketing communications and creative direction, I lead a team of content innovators at Starbucks who deliver high-impact initiatives that solve marketer and customer problems. As a Scrum Product Owner and Scrum Master certified professional, I sit at the intersection of marketing and technology to create more personalized experiences for our customers using best-in-class tools and platforms. I am passionate about using agile and human-centered design methodologies to break down complex challenges and drive business outcomes. Some of my recent achievements include developing a business plan for a $100MM+ digital menu program, leading a team of designers to create an evolved customer experience in hundreds of test locations, and partnering with key stakeholders to develop a strategic framework for personalized content. I am known for being diplomatic, resilient, and tenacious in all that I do. I love working with diverse groups of leaders and minds and thinking toward the future of new possibilities.

Experience

1. Group Manager, Content Innovation

   Starbucks

   Nov 2020 — Present

   Lead a team of program managers who oversee high-impact initiatives that solve Marketer and Customer problems- Lead a team of Designers and Writers who develop high-volumes of content to create more personalized experiences for our customers using best-in-class Marketing Technology (AEM Assets, InDesign Server, Creative Cloud)- Lead a team of Marketing Deployment Managers to deploy content to our digital ordering endpoints- Lead key initiatives focused on ways to innovate customer experiences in our retail and drive-thru environments

Education

• University of Idaho

  Bachelors