Heidi Kotansky
Telling stories through web and marketing
- Role
- Associate Creative Director, Content at Linkedin
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Heidi Kotansky
I\'m a left- and right-brain thinker. I currently toggle between creative (think writing…
Experience
Associate Creative Director, Content
Feb 2024 — Present
Lead content for web experiences, which includes writing, editing, guiding other people\'s work, and bringing brand, narrative, and content excellence front and center to elevate overall user experience• Provide high-level visual and UX design feedback based on hierarchy, flow, accessibility, and consistency• Work closely with research team, sometimes designing questions, but often analyzing data and optimizing content and design from results• Organize feedback from multiple stakeholders; able to collaborate with different types of people, from creatives to number-driven folks• Create processes, timelines, project plans; effective at driving projects forward• Give feedback in a tactful, respectful way that helps people learn and grow
Education
Syracuse University
B.S.
Los Gatos High School
High School
Skills
- Magazines
- SEO Copywriting
- Creativity Skills
- Copywriting
- Program Management
- Social Media Marketing
- Communication
- Editorial
- Editing
- Freelance Writing
- Web Content
- Customer Lifecycle Management
- Data Analysis
- Marketing Communications
- Copy Editing
- Marketing
- Content Strategy
- Marketing Strategy
- Content Marketing
- Content Management
- Storytelling
- Newsletters
- Writing
- Strategy
- Web Content Creation
- Email Marketing
- Blogging
- Creative Direction
- New Media
- Proofreading
- Web Content Management
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