Heidi Iwinski
Vice President, Brand Partnerships, New Era Media and Marketing @Red Light Management
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WORK HISTORY
Vice President, Brand Partnerships, New Era Media and Marketing @Red Light Management
We proudly represent a world-leading roster of over 450 artists. Our talented lineup includes renowned names such as Chris Stapleton, Luke Bryan, Dave Matthews Band, Elle King, Lionel Richie, The Strokes, Lainey Wilson, Dierks Bentley, Enrique Iglesias, and Maren Morris and many more.Our focus lies in managing brand partnerships, tour sponsorships, endorsements, corporate bookings, content collaborations, licensing, and new product development for our artists.Additionally, we provide consultation services for partnership and entertainment programs to various festivals, promoters, and music institutions. We are Red Light Management\'s brand partnership affiliate.
EDUCATION
Indiana University Bloomington
Bachelor of Business Administration (B.B.A.)
SKILLS
ABOUT HEIDI IWINSKI
I work at the intersection of brand strategy and artist creativity, building partnerships that bring music to life in powerful, authentic ways. At Red Light Management—home to one of the most respected and diverse artist rosters in the world—I help brands tap into cultural relevance through collaborations that feel personal, memorable, and uniquely tailored. From high-visibility tour sponsorships to intimate content campaigns, I specialize in aligning brands with artists who move the needle—whether that’s on stage, on screen, or across social. I’m proud to work with artists who don’t just have fans—they have followings that trust them. Before Red Light, I spent years on the other side of the equation—developing brand programs for festivals, venues, and hospitality spaces. That background gives me a deep understanding of how live experiences work and what fans really respond to. Now, I use that knowledge to help brands and artists meet in the middle—with creative that resonates and partnerships that last.
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