Heidi K.

About Heidi K.

I’m a product-minded platform and operations leader with multi-year experience owning CRM and customer database systems at enterprise scale.Previously, I served as a CRM Director and Senior Customer Database & Special Projects leader within global luxury hospitality, where I led cross-functional, multi-region initiatives spanning system migrations, data governance, lifecycle design, and executive reporting. My work consistently sat at the intersection of users, platforms, and execution, with direct impact on scalability and decision-making.I now work in a Series A B2B SaaS environment in a senior, customer-facing role focused on executing and optimizing AI-driven B2B outreach campaigns. My work involves operating across data, CRM, and AI tools to drive meeting generation and revenue outcomes, while collaborating cross-functionally to troubleshoot workflows and surface patterns that inform internal systems and processes.I’m particularly interested in product roles focused on platforms, internal tools, and customer-led systems, where deep operational context and disciplined execution matter. I’m currently a PMP candidate through PMI NYC.

Experience

1. Forward Deployed Engineer

   Vendelux

   Nov 2025 — Present · New York, NY, US

   Forward Deployed Engineer at a Series A B2B SaaS company, focused on deploying and optimizing AI-driven B2B outreach systems. Work includes configuring customer-specific AI-driven workflows, integrating with CRMs and marketing platforms, and executing campaigns and enablement to drive adoption, performance, and revenue outcomes.Serve as a feedback loop between customer execution and internal teams by documenting recurring workflow, data, and tooling gaps.

Education

• Wine & Spirit Education Trust

  Diploma Candidate, Wine & Spirits