Heidi Harner Morrill

About Heidi Harner Morrill

At Beghou Consulting, we create and execute data-driven online marketing strategies for clients in the life sciences industry. With a Doctor of Business Administration (DBA) in Marketing and multiple certifications in Google Analytics and LinkedIn Learning courses, I can leverage the latest tools and techniques to optimize web content, email marketing, and analytics reporting.I have over 20 years of experience in web design, digital marketing, and marketing technology (MARTECH), helping numerous clients across various sectors increase their online visibility, conversions, and sales. I am passionate about using data and insights to drive online growth and sales for my clients.

Experience

1. Senior Digital Marketing Specialist

   Beghou

   Jul 2024 — Present

   I have over 25 years of experience in digital marketing and data analysis, specializing in omnichannel strategy, analytics, and marketing technology. I help turn data into actionable insights and deliver effective, technically sound solutions across marketing and IT teams.I analyze business and omnichannel data, identifying trends and anomalies, and finding data issues that may undermine reporting integrity. I can aggregate and synthesize data from various internal and external sources to generate unified, actionable insights that reveal trends and opportunities. I have worked with many types of healthcare data, including HCP, patient, pharmacy, omnichannel, Salesforce Marketing Cloud (SFMC), and Veeva. I work on cross-functional teams that include sales, marketing, omnichannel, and IT. My diverse experience enables me to understand the needs of stakeholders from multiple departments. I am skilled at gathering user requirements and asking for clarification and elaboration when needed.By leveraging my knowledge of Salesforce Marketing Cloud, Veeva, and email development practices, I supported digital marketing email operations across a client\'s home office and Veeva RTE campaigns. I resolved complex email rendering issues by creating a robust set of email templates and improving Salesforce Marketing Cloud through the development, coding, and implementation of a comprehensive unsubscribe process that integrated Veeva RTE and third-party email opt-outs.

Education

• National University

  Doctor of Business Administration (DBA), Marketing

• Clemson University

  Bachelor of Science (BS), Chemical Engineering

• University of South Carolina

  M. Eng., Chemical Engineering

Skills

• Start-Ups
• Web Project Management
• Direct Marketing
• Small Business
• Entrepreneurship
• Social Networking
• Social Media Marketing
• Digital Media
• Ppc
• Google Analytics
• SEO Copywriting
• Brand Development
• Web Analytics
• Ppc Bid Management
• Integrated Marketing
• Strategic Partnerships
• Marketing Strategy
• Strategy
• E-Commerce
• Web Content
• Web 2.0
• Crm
• Email Marketing
• Wordpress
• Web Development
• SEO
• Smo
• Digital Strategy
• Web Marketing
• Mobile Marketing
• Sales
• Business Development
• Mobile Applications
• Digital Marketing
• Online Marketing
• Analytics
• Angularjs
• Social Media
• Marketing
• Google Adwords