Heidi Haller Groshelle

About Heidi Haller Groshelle

I help businesses earn the right kind of attention. I founded Groshelle Communications in 1984 with an Apple Macintosh, a telephone and a desk to provide strategic Public Relations counsel and services to entrepreneurs and remarkable businesses. Since then, I have helped over 250 companies stay top of mind. My clients appear in top-tier, mainstream-media outlets including ABC-TV, CBS-TV, Forbes, Los Angeles Times, New York Times, SF Chronicle, USAToday, The Wall Street Journal, yahoo! Finance and more; online news outlets like Engadget, gizmodo.com, Mashable, MSNBC.com, and TechCrunch; and in cannabis-focused media Benzinga, Emerald Magazine, High-Times, Leafly, MJBizDaily, and more.

Experience

1. Public Relations

   Pivotal

   Apr 2018 — Present · Palo Alto, CA, US

   An industry pioneer, Pivotal designs, develops, and produces light eVTOL aircraft. The company is renowned for the BlackFly, the first eVTOL of its kind to be sold and shipped to customers. Pivotal has built, tested, and flown a fleet of light eVTOL aircraft since completing the first manned eVTOL flight in 2011. Current aircraft include the BlackFly and the Helix, Pivotal’s first scalable production vehicle.

Education

• UC Santa Barbara

  Bachelor of Arts, Ceramic Art

  1973 — 1977

Skills

• Cloud Computing
• Blogging
• Digital Media
• Integrated Marketing
• Management
• Start-Ups
• Software as a Service (Saas)
• Business Development
• Digital Marketing
• Analyst Relations
• Mobile Devices
• Strategic Partnerships
• Strategic Communications
• Publicity
• Brand Awareness
• Content Strategy
• Social Media Marketing
• Marketing Strategy
• Enterprise Software
• Strategic Planning
• Video
• Corporate Communications
• Marketing
• Public Relations
• Saas
• Media Relations
• Online Marketing
• Strategy
• Product Development
• Marketing Communications
• Copywriting
• Social Media