Heidi Daleo

Donor Recruitment @American Red Cross

Ashley, PA, US

Identied, developed and implemented creative strategies to attract, manage, and retain both new and existing blood drive sponsors and feeder groups.•Organized all logistics for blood drives at corporations, community and civic groups, universities, and high schools.•Distinguished and applied appropriate methods to ensure efficient scheduling of blood drives to meet weekly, monthly, and annual blood collection goals.•Developed a working knowledge of the community, its government, demographics and organizations.•Educated the community about the importance of blood donations through presentations, health fairs, networking, social media, etc.