Heidi Bragg

About Heidi Bragg

As my colleagues will attest, I\'m known for using my innate relationship-building…

Experience

1. Senior Director, Public Outreach and Communications

   Water Environment Federation

   Mar 2023 — Present · Eugene, OR, US

   Strategic integrated marketing and public outreach for technical association, with a focus on revenue generation and community building Strategic Marketing & Communications Leadership:• Develop and implement data-driven marketing and communications strategies with performance metrics that align with business objectives across multiple channels including social media, digital marketing, and integrated campaigns• Collaborate with executive leadership to create impactful communications and messaging that drive organizational visibility and engagement• Create, evaluate, and manage annual budgets to maximize marketing effectiveness within constraints• Influence strategic plan efforts on workforce development and change management initiativesRevenue Generation and Brand Building:• Transformed budget-draining video programs into revenue generators (example: converted $58K projected loss to $70K projected profit)• Overhauled marcomm processes and content strategies, resulting in significant social media growth (35%+ LinkedIn follower increase in 28 months)• Developed and launched scholarship program for communications professionals (28 scholarships awarded to date)Team Leadership and Stakeholder Management:• Direct and inspire top-performing team of all-remote communications professionals• Successfully enabled cross-functional collaboration with previously antagonistic departments and improved organizational processes• Collaborate with subject-matter experts to craft engaging, informative content on technical topics for diverse audiencesExternal Relations and Thought Leadership:• Secured front-page coverage in the Wall Street Journal• Secured LinkedIn “Top News” coverage• Secured Consumer Reports coverage• Produced and hosted live interview shows at major conferences (21k+ participants)• Built and strengthened relationships with key stakeholder communities

Education

• Brigham Young University

  Bachelor of Science (BS)

Skills

• Public Relations
• Internal Communications
• Media Relations
• Project Planning
• Social Media Measurement
• Social Media Marketing
• Campaigns
• Sponsorship
• Marketing
• Database Marketing
• Program Budgeting
• Email Marketing
• Event Planning
• Writing
• Sustainability
• Marketing Strategy
• Creative Direction
• Market Research
• Marketing Analytics
• Integrated Marketing
• Grant Writing
• Basecamp
• Event Management
• Newsletters
• Brand Development
• Web Content Management
• Salesforce.com
• Communications Management
• Content Marketing
• Case Studies
• Program Management
• Project Management
• Corporate Communications
• Business Development
• Program Development
• Management
• Content Development
• Analysis