Heidi Apperson

About Heidi Apperson

Relentless problem-solver. Strategic storyteller. Community connector.I bring the drive of a hard worker and the vision of a strategist to every project I take on—whether it’s building dynamic marketing campaigns, leading community outreach that inspires action, or managing complex initiatives from idea to launch. With a wide range of experience in marketing, strategy, community relations, and project management, I thrive at the intersection of creativity and execution.I’m passionate about turning bold ideas into measurable results, strengthening brand impact, and creating meaningful connections that last.

Experience

1. Director of Marketing and Community Relations

   Kirby Medical Center

   Sep 2012 — Present · Monticello, IL, US

   As Director of Marketing & Community Relations at Kirby Medical Center, I develop and execute integrated marketing strategies that strengthen our brand, deepen community engagement, and drive measurable growth. My work blends strategic vision with hands-on project management to ensure all campaigns align with organizational goals and deliver meaningful impact.Core Responsibilities:Create and implement multi-channel marketing plans across digital, print, and in-person platforms to promote healthcare services, programs, and community initiatives.Lead community relations efforts, building strong partnerships with local organizations, schools, and civic groups to expand outreach.Manage public relations, including media relations, press releases, and crisis communication, to maintain a trusted public image.Oversee the production of engaging, brand-consistent content for social media, the website, newsletters, and advertising, ensuring compliance with healthcare regulations.Coordinate major fundraising events and campaigns in partnership with the Kirby Foundation, enhancing community awareness and philanthropic support.Guide internal communication strategies to foster a positive work culture and improve employee engagement.Key Achievements:Increased social media engagement and audience reach through strategic content planning and targeted campaigns.Spearheaded marketing for Kirby Medical Center and KMC entities in driving sustained growth in patient inquiries year-over-year.Strengthened community partnerships through innovative outreach initiatives.Directed multi-channel campaigns for flagship events, boosting participation and visibility.Launched public health education programs that significantly increased wellness and preventive care participation.

Education

• Eastern Illinois University

  Bachelor of Arts, General Studies

• Parkland College

  Associate in Arts, General Studies

• Eastern Illinois University

  Master of Arts - MA, Communication and Media Studies

  2019 — 2021

• Atwood-Hammond

  High School Diploma, General Studies

Skills

• Public Relations
• Media Relations
• Online Advertising
• Marketing
• Indesign
• Non-Profits
• Strategic Communications
• Social Media
• Budgets
• Press Releases
• Microsoft Office
• Sales
• Community Outreach
• Community Development
• Marketing Communications
• Facebook
• Research
• Volunteer Management
• Training
• Management
• Team Building
• Program Development
• Nonprofits
• Corporate Communications
• Public Speaking
• Hospitals
• Online Marketing
• Copywriting
• Chambers of Commerce
• Strategic Planning
• Fundraising
• Healthcare
• Marketing Strategy
• Leadership
• Grant Writing
• Publicity
• Social Networking
• Advertising
• Adobe Creative Suite
• Customer Service