Heidi Upchurch

VP, Analytics Operations at Epsilon

Role
VP, Analytics Operations at Epsilon
Location
Cincinnati, OH, US
LinkedIn followers
500 followers

Experience

  1. VP, Analytics Operations

    Epsilon

    Apr 2019 — Present

    The leader in outcome-based marketing, Epsilon has more than 50 years of experience providing the world’s top brands, agencies and publishers with award-winning data and technology. We enable marketing that’s built on proof, not promises™, across a suite of modular products spanning CRM, digital media, loyalty and email. Epsilon is positioned at the core of Publicis Groupe’s operations around the world.

Education

  • University of Michigan

    Bachelor of Science (B.S.), Psychology

    1999 — 2003

  • Northwestern University

    Advanced Data Science

    2016 — 2016

  • University of Michigan

    Master of Arts (M.A.), Applied Statistics

    2003 — 2005

Skills

  • Competitive Analysis
  • Statistical Modeling
  • Mobile Marketing
  • Digital Marketing
  • Cross-Functional Team Leadership
  • Marketing Strategy
  • Market Research
  • Online Marketing
  • Analytics
  • Online Advertising
  • Project Management
  • Spss
  • Advertising
  • Web Analytics
  • Market Analysis
  • Leadership
  • Marketing
  • Digital Media
  • Customer Insight
  • Sas
  • Quantitative Research
  • Marketing Research
  • Data Analysis
  • Segmentation

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Heidi Upchurch — VP, Analytics Operations at Epsilon in Cincinnati, OH, US | Unifers