Heidi Shook
Vice President & Gm, Business Management - Prepared Foods @Tyson Foods
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WORK HISTORY
Vice President & Gm, Business Management - Prepared Foods @Tyson Foods
Springdale, AR, US
Lead a $2B+ branded protein segment with full commercial and operational accountability across Hams, Lunchmeat, Snacking, and Smoked Sausage including responsibility for a 1,500+ person indirect operations team.• Hold final decision authority across all business and operating decisions within scope — setting strategic direction for the Prepared Foods portfolio across Hillshire Farm, Wright Brand, and Aidells• Delivered above AOP performance in FY25, overcoming significant volume pressure through disciplined pricing, mix management, and trade optimization• Lead enterprise trade-offs across demand volatility, capacity constraints, and commodity inflation while protecting long-term brand and earnings power• Drive capital prioritization decisions through executive committee engagement — balancing growth investment, capacity expansion, and return discipline• Championing transformational people leadership actively developing high-potential individuals others had overlooked, driving measurable improvement in cross-functional relationships and operational performance across the team
EDUCATION
Oklahoma State University
Bachelor of Science (BS), Food Science and Animal Science
SKILLS
ABOUT HEIDI SHOOK
I build businesses, develop leaders, and drive growth that lasts. As Vice President & GM at Tyson Foods, I lead a $2B+ branded protein segment with full commercial and operational accountability overseeing P&L, brand strategy, pricing, trade, capital prioritization, and a 1,500+ person indirect operations team across Hillshire Farm, Wright Brand, and Aidells. My career has been defined by stepping into complexity and creating clarity. I have delivered enterprise pricing transformation that fundamentally changed how a large food organization governs trade investment, built shopper marketing capabilities that started in one category and were franchised across an entire portfolio, and developed leaders others had overlooked into high-performing contributors who move the business. What makes me different is the full-stack perspective I bring to every role. With 16+ years in food and agriculture spanning live animal procurement, manufacturing, supply chain, and brand-led commercial execution — I don\'t just run the business. I understand every layer of it. I lead with clarity, accountability, and genuine investment in the people on my team. I measure success not just in P&L outcomes but in the leaders and systems I leave behind. Rooted in agriculture as a fourth-generation farmer\'s daughter, I found my purpose in food systems early. Those values of hard work, integrity, and growth through grit have carried me from the family farm to the boardroom. I hold dual degrees in Food Science and Animal Science from Oklahoma State University, a Business Management certification from William & Mary, and a Lean Six Sigma Black Belt.I welcome conversations about Board service, and advisory roles in CPG, food and beverage, and branded consumer goods.
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