Heidi Pullyard

About Heidi Pullyard

Expansive experience in leading production and marketing projects for 8 years. From producing broadcast and digital news and sponsored feature shows to now working on B2B trade campaigns in the media industry.

Experience

1. Trade Partnerships & Programming Manager at Paramount

   Paramount

   Aug 2024 — Present · NY, US

   Initially recruited as a Senior Coordinator in March 2022• Manage B2B marketing initiatives to showcase Paramount’s creativity, thought leadership, and innovation through integrated campaigns, events, and digital activations.• Cultivate strategic partnerships with leading industry organizations—including Advertising Week, SXSW, Performance-Driven Marketing Institute, and the American Advertising Federation—to elevate brand presence and connect sales teams with premium clients.• Collaborate cross-functionally with sales, creative, and communications teams to deliver high-impact programs that reinforce brand equity and premium positioning.• Secure thought leadership opportunities and activations at major conferences to position Paramount as an industry leader in advertising innovation.• Track ROI and engagement metrics for trade events and campaigns to optimize strategies and demonstrate measurable impact.• Project manage multi-channel marketing campaigns across digital, display, print, social, and OOH; oversee timelines, asset delivery, and stakeholder communication for flawless execution.• Manage high-profile industry events, coordinating creative teams, internal stakeholders, and external partners to maximize sponsorships and secure strategic speaker placements.• Coordinate Paramount.com redesign, collaborating with technical teams, design agencies, and company-wide stakeholders to deliver an elevated user experience; managed content post-launch.

Education

• American University in Bulgaria

  B.A., Journalism and Mass Communication & Minor, Political Science

Skills

• Editing
• Copy Editing
• Journalism
• Blogging
• Research
• International Relations
• Online News Channel
• Online Journalism
• Video Editing
• Premiere
• International News
• Video Journalism
• Social Media
• Program Production
• Video Production
• Photoshop
• Audacity
• Newspapers
• Storytelling
• News Writing
• Wordpress