Heidi McGlinnen
Market Share Growth Leader | Research | Marketing | Communications | Provider Network Growth
- Role
- Marketing Leader at CHN Housing Partners
- Location
- Troy, MI, US
- LinkedIn followers
- 500 followers
About Heidi McGlinnen
As a marketing and growth leader I leverage 19 years of experience in marketing…
Experience
Marketing Leader
Feb 2026 — Present · Detroit, MI, US
This role is focused on creating and executing marketing strategies to build brand awareness and increase client program enrollment. The role includes the leading marketing team and developing campaigns to achieve success.•Develop and implement strategies to build brand awareness and attract qualified leads through integrated campaigns across marketing, digital, social, and offline channels.•Lead staff to ensure alignment across all digital marketing channels to deliver consistent messaging to drive brand awareness, client leads and fund development.•Develop lead-nurturing campaigns to engage prospects from first interaction to leveraging personalized content and multi-channel communication.•Lead creation of core communications social media, digital marketing, and website content.•Track and analyze all campaigns to ensure key performance indicators achieve target and to pivot as needed to meet goals.
Skills
- Policy
- Public Policy
- Policy Analysis
- Government
- Community Outreach
- Press Releases
- Public Relations
- Program Management
- Analysis
- Leadership
- Legislative Relations
- Strategy
- Strategic Planning
- Public Speaking
- Segmentation
- Community Development
- Internal Communications
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