Heidi K.

Founder and CEO @Fused Integrated Marketing

San Diego, CA, US

Founded in 2012, our firm\'s vision is to make a larger market impact for a more select group of businesses. Our ideal clients are ones who regardless of their size or industry realize that making an impact on their respective markets is achieved by creating value. We are confident, resourceful, and completely understand how to use a modern approach to communications and brand development. Our intent is to transform a business to become a true market leader through branding and marketing.A strong brand presence helps companies create a powerful and engaging connection to their audience(s). Developing a strong brand is more than just an exercise; it\'s a discipline which involves research and analysis, structured management, and implementation.What we do goes beyond just branding. For each client we get to know who they are and who they are trying to speak to. Branding and marketing is not a one size fits all! How our clients connect to their customers/clients is dependent on what messaging and imagery will engage them the most. In order to understand which marketing strategies and tactics we will use for each of our clients. We go through a well developed process.Our process: 1. Research and insights: attain a deep understanding of our clients current marketing situation and use that to create a description of their target audience(s). We focus on learning how consumer values and emerging trends align with the core attributes of their brand.2. Create a framework that defines a position to build each brand upon. Create opportunities for our clients to act on. This helps our clients differentiate their products/services from their competitors.3. Develop a unique collection of key messages and visual identity components (including logos, colors, fonts, and imagery) that conveys the essence of our clients to the marketplace.4. Create the proper marketing mix with an intent to maximize both media allocation and messaging.

University of Phoenix

Master of Business Administration - MBA, Marketing

University of Phoenix

Bachelor of Science in Business, Marketing

The Art Institute of California-Los Angeles

Bachelor of Science in Advertising, Advertising