Heidi Kimble

About Heidi Kimble

Strategic leader with deep cross-industry expertise spanning tech, telecom, gaming (video…

Experience

1. Vice President of Strategy, Analytics, and Business Intelligence

   Sinch

   Apr 2023 — Present

   Champion best practices of the team with the broader organization to increase visibllity in the value the team brings to better support new business through internal and external forums. • Maintaining relationships with decision-makers across our target clients and internal partners. • Lead the team in deliverables to drive client acquisition, engagement, and retention, as well as increase our market share and reach our growth targets as well as improving our client’s KPIs. • Drive processes that lead to the best work of the team in CRM, campaign strategy, insights and optimization recommendations, and stabilizing and making data useful to support our business. • Drive the practice within the team of optimizing the effectiveness of existing marketing channels such as mobile, App, Chatbots, emails, social media, website, etc, based on data-driven insights. • Drive Identify opportunities, sell, and deliver digital marketing experiences. • Lead the business intelligence team in identifying, testing, and deploying processes that will drive data quality and more data usecases that scale across analytic work. • Building, managing and inspiring a successful team while fostering a culture that aligns with and promotes company values

Education

• Brigham Young University - Idaho

  Associate of Arts (AA), Broadcast Journalism

  1992 — 1995

• University of Nevada-Las Vegas

  Bachelor's degree, Hotel/Motel Administration/Management

  1995 — 1997

• Landmark

  Landmark Forum

  2017 — 2018

Skills

• Strategy
• Product Management
• SEO
• Marketing Strategy
• Competitive Analysis
• Marketing
• Online Advertising
• Database Marketing
• Market Analysis
• Campaign Management
• Strategic Planning
• Digital Strategy
• Digital Marketing
• Advertising
• Multi-Channel Marketing
• Mobile Marketing
• Start-Ups
• Salesforce.com
• B2b
• Ppc
• Crm
• Leadership
• Email Marketing
• Digital Media
• Social Media Marketing
• Marketing Management
• Business Intelligence
• Strategic Partnerships
• Consulting
• Customer Insight
• Management
• Customer Relationship Management (Crm)
• Segmentation
• Analysis
• Marketing Research
• Customer Acquisition
• Direct Marketing
• Analytics
• Marketing Communications
• Online Marketing