Heidi Gunderson

About Heidi Gunderson

Heidi motivates teams, creates plans, and builds lasting relationships. As a Marketing and Events Director with over 10 years of experience, Heidi provides creativity and solves problems. Areas of Expertise: Strategic Initiatives Manage multi-million P&L Project Management Account Management Staff Leadership & Support Merchandising Strategy Process Improvement Revenue Maximization Customer Engagement New Business Development Social Media Campaigns Brand Marketing & Advertising Event planner

Experience

1. Director of Marketing and Events

   ProSource

   Jul 2022 — Present

   Social Media• Develop and manage ProSource’s social media strategy.• Grow overall social media followers and expand brand engagement.• Manage and oversee all social media content across all ProSource owned channels.• Measure the success of social media posts and campaigns and take necessary steps to improve performance.• Be aware of the latest social media best practices and technologies.Marketing• Strategize and execute creative marketing campaigns that enhance brand visibility and drive revenue• Identify and implement new initiatives to optimize the website, improve member experience, and expand market reach• Coordinate long-term strategic initiatives and ensuring the team meets revenue and expansion goals• Manage website and intranet assets to keep the site relevant, fresh, and visually appealingEvents• Drive innovation, plans, and strategies that support the execution of ProSource’s strategic plan and organizational objectives• Function as a strategic advisor to identify critical event opportunities and creatively align event programs with ProSource objectives• Develop event strategies and concepts that result in optimal event experience for stakeholders, members, vendors, and attendees while enhancing the ProSource brand• Oversee the event operations to manage all aspects of event planning and execution and ensure gold-standard excellence in every event, from large-scale events to team member gatherings and meetings• Oversee and provide leadership to the Audio Visual team, including technical guidance to create state-of-the-art, engaging live event production• Own and maintain the development, management, and reporting of event budgets, ensuring optimal allocation of resources, cost efficiencies, and sound decision making• Collaborate with internal and external stakeholders, foster strong working relationships, and promote cross-disciplinary idea generation and creative thinking

Education

• University of Oregon

  Associate of Science (A.S.)

  2007 — 2009

• Seattle Central College

  Associate of Arts (A.A.), Social Sciences

  2009 — 2011

• Mountlake Terrace High School

  D

  2003 — 2007

• Central Washington University

  Bachelor of Science (B.S.), Interdisciplinary Studies

  2011 — 2012