Heidi Grinde
Senior Commercial & Growth Leader | Enterprise Category & Portfolio Strategy | P&L Leadership, Pricing & Profitability Optimization | Team Development | Industrial & B2B Markets
- Role
- Director, Category Management at Global Industrial Company
- Location
- Bristol, WI, US
- LinkedIn followers
- 500 followers
About Heidi Grinde
Strategic, results-driven senior leader with 20+ years of experience driving enterprise commercial growth, category and portfolio strategy, and profitability across complex B2B and industrial markets. I partner with executive leadership to define strategic direction and translate analytics, market intelligence, and customer insights into actionable initiatives that deliver measurable business impact.My expertise spans commercial and category strategy, pricing and profitability optimization, supplier and partner negotiations, portfolio development, and go-to-market execution. I bring a strong ability to identify market gaps, evaluate opportunities through data-driven decision analytics, and convert insight into sustainable growth. Throughout my career, I have led high-performing teams, influenced cross-functional stakeholders, and guided organizations through complex commercial and operational challenges.I am recognized for combining strategic rigor with practical execution — aligning merchandising, marketing, supply chain, and finance to drive focused sales strategies, new product innovation, and improved portfolio performance. My leadership approach emphasizes clarity, accountability, and coaching, enabling teams to scale impact while delivering consistent revenue and margin growth.I am passionate about solving complex commercial problems, strengthening organizational alignment, and developing talent. Open to Senior Director, Director, and strategic growth leadership opportunities where deep commercial expertise, executive influence, and analytics-driven strategy can create long-term enterprise value.
Experience
Director, Category Management
Jul 2024 — Present · US
Education
University of Wisconsin-Whitewater
Bachelor of Business Administration (BBA), Marketing
1994 — 1997
UW-Waukesha
Marketing
1992 — 1994
Skills
- Product Marketing
- Integrated Marketing
- Pricing
- New Business Development
- Brand Management
- Management
- Advertising
- Marketing
- Market Planning
- Consumer Products
- Budgets
- Marketing Communications
- Product Management
- Marketing Management
- Sales
- Product Launch
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