Heidi Ervin Davis

Manager of Content Development @HCA Healthcare

Nashville, TN, US

Managed four out of five of The National Group’s divisions for several months in 2024 – guiding them to all meet their social engagement goals – while fulfilling all campaign and BAU content requests. o Led The Capital Division from an average social engagement rate of 5% in 2023 to 11% YTD in 2024 (most improved in the enterprise by far). Led TriStar from 9.5% to nearly 13% in a few months.• Developed the 2024 enterprise content strategy deck with small team – adding sections with real examples and metrics to help improve engagement across the enterprise.• Served as content manager of The National Group’s OB Medicaid campaign, providing and publishing blogs, social graphics and paid social ad copy for three different markets.• Partnered with the paid media team to develop a presentation about “boosting social posts vs. creating paid social ads” to educate facility directors and support engagement goals across enterprise. • Onboarded and trained a new content manager and two new contractors; managed a team of up to four people in 2024.• Managed three divisions without additional content specialist support in 2023 – repurposing blogs from one division to scale them across others, providing guidance to facility directors, offering campaign content and managing all market brand social channels.

Western Governors University

Master of Business Administration - MBA, Business, Management, Marketing, and Related Support Services

Middle Tennessee State University (MTSU)

Bachelor's degree, Speech Communications and Theatre with a Minor in English