Heidi Donato

About Heidi Donato

Heidi Donato Executive Vice President, Brand Solutions Media Lead, North America BCW - New York office Heidi Donato is a senior vice president and media relations lead within BCW\'s Brand Solutions group. She is an expert in crafting media strategies and executing programs that generate publicity in major national lifestyle and business outlets from broadcast, print to online media. Over the last 14 years at BCW, Heidi has led media relations and storytelling efforts for the most recognized consumer brands in the world including, Colgate, The Dominican Republic, Office Depot, Rolls-Royce, SONIC Drive-In, PANDORA Jewelry, Dannon, Choice Hotels, Hyatt Hotels, Target, Sharper Image, Dell, Sam’s Club, Walmart and Tom’s of Maine. Heidi works effectively across integrated teams, partnering with creative, digital and social agencies, to successfully execute integrated media plans with award-winning results. For example, Heidi has led Colgate\'s Save Water campaign with Olympian Michael Phelps (now in its 3rd year) and has earned more than 4 billion impressions in 2019 for this global program. C-Suite media relations is another area that Heidi has been spearheading for BCW. She has worked with top business executives and has successfully placed them on several high profile outlets including CNBC, CNN, CBS Evening News, ABC World News, Nightly News, Bloomberg TV and Radio, Fox Business News and CBS This Morning. She also secured business stories in The New York Times, Wall Street Journal, Associated Press, Forbes, Inc. and USA Today. On a daily basis, Heidi stays on top of the latest consumer and business trends and works closely with national producers and on-air contributors to help educate viewers on the innovative products and services her clients currently offer. Prior to her career in PR, Heidi was a new products editor at CMP Media with VARBusiness Magazine.

Experience

1. Executive Vice President, Brand Solutions Media Relations Lead, North America

   Bcw Global

   Nov 2019 — Present · New York, NY, US

   Responsible for overseeing the planning and execution of media relations programs throughout the BCW North America network to meet business objectives and support the growth of existing business. Principal media specialist responsible for all primary strategy and client recommendations; ongoing top-tier media outreach. Specifics include:• Overseas a media team of 12 and continues to grow earned media capabilities across the BCW network.• Works with top business executives and has successfully placed its CEOs, COOs and CTOs on high profile outlets such as CNBC (various programs), CNN, BNN, ABC World News Tonight, Bloomberg TV and Radio, Fox Business News, CBS This Morning, Yahoo TV, The Street, Business Insider, Forbes, Fortune, WSJ, USA Today and the New York Times.• Conducts national media outreach with on-air contributors for year-round seasonal events and secured segments on GMA, the Today Show, CBS This Morning, The Talk, Kelly Clarkson Show, Rachael Ray Show and Fox & Friends• Books celebrities with national TV outlets and with lifestyle women\'s and men\'s media outlets• Collaborates with account team leadership to develop communications programs and offerings to best meet client objectives and opportunities for business growth• Manages and trains junior media staff across BCW North America network• Educates clients and teams on media best practices• Participates in new business process, RFI and RFP, from ideation through presentation• Supports BCW agency partners on strategy and media relations outreach • Provides insights and implications of breaking news and emerging media trends across all accountsCurrent Clients: E&J Gallo, Royal Caribbean, Abbvie, an Allergan Company, Abu Dhabi Tourism Board