Heidi Dewell
Vice President, Creative at Williams-Sonoma, Inc.
- Role
- Vice President, Creative Director at Pottery Barn
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Heidi Dewell
Multi-channel creative leader with over 20 years of demonstrated success creating and implementing compelling strategies to enhance the consumer experience, strengthen brand expression and optimize multi-channel sales.Heidi’s experience includes a unique background as a content creator and storyteller for global lifestyle brands centered around the home, who can simultaneously lead teams and manage financial budgets. She is a grounded and proven leader, skilled in developing and motivating individuals and teams to exceed expectations. She is known for a strong ability to craft cross-functional partnerships among marketing, merchandising and creative teams. Her ability to develop process and structure to support strong creative campaigns—from start up to flagship brands, while remaining nimble and flexible in ever-changing digital and retail dynamic, has been a key to her success.
Experience
Vice President, Creative Director
Nov 2024 — Present · San Francisco, CA, US
Creative Strategy, Content Development, Visual Storytelling, Brand Development + Identity, Brand Photography + Video, Social Media, Influencer Partnerships + Brand Collaborations, Global Marketing
Education
University of Colorado Boulder
Bachelor’s Degree, Advertising: School of Journalism
American College of Switzerland
Semester abroad program
Skills
- Packaging
- Content Strategy
- Marketing Strategy
- Social Media
- Creative Services
- Concept Development
- Content Development
- Copywriting
- Journalism
- Social Media Blogging
- Typography
- Commercial Photography
- Branding
- Layout
- Creative Direction
- Graphics
- Art Direction
- Photography
- Brand Development
- Direct Mail
- Video
- Graphic Design
- Branding & Identity
- Visual Storytelling
- Mac
- Content Management
- Trend Analysis
- Creative Strategy
- Integrated Marketing
- Management
- Digital Strategy
- Collateral
- Video Content
- Social Media Marketing
- Catalogs
- Designing Marketing Collateral
- Digital Marketing
- Adobe Creative Suite
- Online Advertising
- Styling
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