Heidi Hoffmann

About Heidi Hoffmann

Specializing in making the ordinary, extraordinary, accessible and inclusive.

Experience

1. Graphic Solutions Specialist

   EXP

   Jul 2023 — Present

   Accessibility + Training: Remediate corporate materials/media for digital and document accessibility and provide accessibility guidance and training to staff. Develop and present firm-wide trainings for software, enhancement of brand knowledge, and accessibility. Develop, present and distribute accessibility tips at meetings. Develop corporate accessibility guidelines. Corporate Marketing: Concept, create, manage and execute design solutions from concept through delivery for use in marketing, advertising, business development and other forms of communication collateral. Identify areas for process improvement and solutions. Assist in layout/format/editing of Spanish-language marketing materials.Proposal Development: Transform written proposal content into persuasive graphics that align with EXP corporate brand standards (e.g, infographics, layout, covers, tabs, org charts) and any other graphic solutions to support in the production of winning proposals. Format proposal submissions as needed for formal RFQs, RFPs and associated presentations to compile all information into a well-designed response.

Education

• Indiana University Bloomington

  Bachelor of Arts - BA, Spanish

  1989 — 1993

• Indiana University Bloomington

  Certificate, Digital Design and Desktop Publishing

  2005 — 2005