Heidi Crawford
Measured Results in Digital Product Marketing and Product Management For Technologies - SaaS, Cloud, IoT, Mobile
- Role
- Marketing Program Consultant at Microsoft
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Heidi Crawford
Contact me at h••••••••@comcast.net, Product Marketing, Digital Marketing…
Experience
Marketing Program Consultant
Aug 2017 — Present · Redmond, WA, US
Launched and merchandised hundreds of Microsoft Surface product configurations, flawlessly and on time, enabling online purchase in 22 countries.• Worked through a field and corporate team with 77 members to serve 4 Web sites.• Mitigated risks regularly for Microsoft Store through creating original corporate reporting.• Created the first, nine-month, Microsoft Surface product roadmap for eCommerce. • Weekly communications aligned field contributions to create effective product launches, and eliminate out of stock launches immediately.• Innovated to add new technical specifications to merchandising, meeting critical needs in Europe.
Education
Babson F.W. Olin Graduate School of Business
Master of Business Administration (MBA), Business Administration and Management, General
1989 — 1994
Northeastern University
B.S., Mechanical Engineering
1979 — 1983
Skills
- Business Development
- Digital Marketing
- Microsoft Office
- Market Research
- Product Launch
- Online Marketing
- Online Advertising
- Advertising
- Saas
- Marketing
- Cross-Functional Team Leadership
- Customer Relationship Management (Crm)
- Marketing Strategy
- Internet of Things
- Strategic Partnerships
- Demand Generation
- Agile Product Ownership
- Marketing Communications
- Analyst Relations
- Direct Marketing
- Mobile Devices
- Sales Enablement
- Management
- Product Management
- Project Management
- Go-to-Market Strategy
- Product Marketing
- Cloud Computing
- Social Networking
- Strategy
- E-Commerce
- Messaging
- Leadership
- Lead Generation
- Competitive Analysis
- Market Development
- Consulting
- Program Management
- Team Leadership
- Social Media
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