Heidi Heroldt
- Role
- Sr Integrated Campaign Manager at Zendesk
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Heidi Heroldt
Global marketing and demand generation professional with a proven record of planning and…
Experience
Sr Integrated Campaign Manager
Nov 2021 — Present
Responsible for building and executing the integrated marketing plan for Zendesk’s Sell/CRM solution in the Commercial/Enterprise space. Work cross-functionally to execute global marketing initiatives across channels (digital advertising, web, email, field & virtual events, etc.) including creative and copy development, campaign setup, A/B testing, conversion flows, and campaign optimization to maximize conversion rates. Collaborate with regional sale and marketing teams to develop/evolve marketing campaigns in alignment with regional needs, as well as campaign implementation, lead routing, and follow up.
Skills
- Blogging
- Email Marketing
- Eloqua
- Brand Development
- Marketing Automation
- Advertising
- Online Advertising
- Marketing Strategy
- Digital Marketing
- Social Media
- Salesforce
- Lead Generation
- Marketing
- Social Media Measurement
- Basic Html
- Copy Editing
- Editing
- Adobe Creative Suite
- Copywriting
- Creative Strategy
- Adobe Photoshop
- Public Relations
- Marketo
- Marketing Communications
- Market Research
- Social Networking
- Ppc
- Google Adwords
- Art Direction
- Project Management
- Social Media Marketing
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