Heer Shah
Manager- Performance Marketing Ecommerce @ Unilever | Lead Quick Commerce and Grocery Performance Marketing, Media Strategy and Growth| Ex Kansai Nerolac-Media Lead | Star Sports | Madison | RKSwamy
- Role
- Qcom Manager - Performance Marketing at Unilever
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Heer Shah
Media professional with 14+ years of experience in media planning across Offline media and e-commerce platforms. Currently leading performance marketing and partnership management at Hindustan Unilever, overseeing 50% of the e-commerce media budget, driving growth strategies, cross-functional collaboration, and negotiation across Quick Commerce and Grocery platforms. Skilled in structuring mutual agreements, analyzing preformance metrics, and optimizing media investments. Recognised for automation-driven performance marketing, data-driven decision-making, and stakeholder engagement. Awarded for future-proofing e-commerce through automation strategies at HUL’s Sales Conference.
Experience
Qcom Manager - Performance Marketing
Jul 2025 — Present
Education
GNIMS
Masters in Marketing Management, Marketing
2015 — 2018
Indian Institute of Management Ahmedabad
Executive General Management Program
L.S.Raheja
Bachelors in Mass Media, Advertising
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