Heeren Tanna

About Heeren Tanna

I help businesses and leaders stay visible as search shifts from rankings to AI-generated answers.I’m a Digital Marketing Consultant and Senior SEO Manager helping businesses, founders, and C-level leaders grow visibility, authority, and qualified leads through SEO, AI-driven search optimization, and data-led marketing.I specialize in building future-ready SEO strategies that work across Google Search, AI-powered search engines, answer engines, and local discovery platforms. My work focuses on making brands visible not only in rankings, but also in AI-generated answers, featured snippets, and high-intent local searches.For founders and CMOs, digital marketing often feels disconnected from revenue. I solve this by aligning SEO strategy, AEO (Answer Engine Optimization), and GEO targeting with real business goals. Using entity-based SEO, search intent modeling, and AI-assisted content optimization, I help brands attract the right audience and convert attention into demand.I’ve delivered measurable results for global enterprises, startups, and executive brands. My experience includes driving 20% year-over-year organic growth, scaling lead generation funnels, and improving local SEO performance by 200%+ through geo-specific optimization and authority building.Core expertise and keywords: AI SEO & Search Generative Experience (SGE) Optimization AEO. Answer Engine Optimization for AI and Voice Search Entity-Based SEO, Knowledge Graph & Semantic Search Technical SEO, On-Page SEO & Off-Page SEO Content Optimization for AI and Search Engines GEO SEO, Local SEO & Multi-Location SEO Lead Generation Funnels, CRO & Marketing Automation Executive & Founder Personal BrandingI regularly share practical insights on SEO strategy, AI search optimization, AEO, GEO targeting, and digital growth. If you’re a founder, CMO, marketing leader, or consultant looking to stay visible as search evolves, I invite you to connect.Find more about me on

Experience

1. Digital Marketing Lead

   Xebia

   Dec 2017 — Present · Hyderabad, IN

   Own and lead the digital marketing and search growth strategy across Xebia Product Engineering, with responsibility for SEO, AI-driven search optimization, AEO, GEO strategy, and demand generation. Partner closely with senior leadership, content, and engineering teams to align marketing initiatives with business objectives, pipeline impact, and long-term growth.Drive a future-ready SEO and AI search roadmap spanning traditional search, AI-powered search experiences, answer engines, and local discovery, ensuring sustained visibility across Google, AI-generated answers, and high-intent search surfaces.Scope & leadership - Collaborate with leadership, content, and engineering teams across multiple business units- Influence search and content strategy decisions at the planning and prioritization level, not execution only- Act as a strategic advisor on the impact of AI and evolving search behavior on growth and demandKey impact- Defined and executed SEO and AI search strategy supporting long-term organic growth and demand generation- Led multi-channel initiatives across organic search, content, paid search, and automation with a revenue-focused mindset- Implemented entity-based SEO and AI-aligned content optimization frameworks to improve visibility in zero-click and high-intent searches- Achieved 20% year-over-year growth in organic traffic and lead generation through scalable, data-driven programs- Supported internal stakeholders with search forecasting, opportunity analysis, and growth insights

Education

• IIBM Institute of Business Management

  MBA, IT & Project Management

  2011 — 2012

• Indian Institute of Management Rohtak

  Digital Marketing & Marketing Analytics

  2017 — 2018

• Shri Gujarati Vidya Mandir High School

  Secondary education, General Studies

• Pragathi Junior College - India

  intermediate, Civics, Economics and Commerce

  2001 — 2003

Skills

• Sem
• Online Reputation Management
• Blogging
• Wordpress
• Search Advertising
• Local Search Optimization
• Ppc
• Adsense
• Keyword Research
• Team Management
• Landing Page Optimization
• Blog Marketing
• Google Webmaster Tools
• Webtrends Analytics
• Web Marketing
• Project Management
• Web 2.0
• Html
• Online Marketing
• Google Website Optimizer
• Search Engine Optimization
• Web Analytics
• Social Media
• Conversion Optimization
• SEO Copywriting
• Online Advertising
• Google Analytics
• Photoshop
• E-Commerce SEO
• Social Media Optimization
• Search Engine Marketing (Sem)
• Facebook Marketing
• Local Search
• Social Media Marketing
• Growth Hacking
• Search Analysis
• E-Commerce
• Team Leadership
• Omniture
• Link Building