Heenet Shah

About Heenet Shah

Experienced Marketing Leader with 15+ work experience and a proven track record of driving consumer-centric strategies, enhancing brand equity, and optimizing sales performance in the automotive industry.Deep expertise in market research, brand management, sales excellence, and data-driven marketing.Successfully led cross-functional teams to achieve significant revenue growth, market share gains, and brand equity enhancement.Proficient in leveraging AI/ML models to optimize marketing strategies and improve customer experience.Passionate about delivering exceptional results and driving business growth.

Experience

1. Deputy General Manager Commercial Sales Excellence Lead

   Tata Motors

   Mar 2021 — Present · Mumbai, IN

   Led Commercial Sales Excellence for Commercial Passenger Business, driving increased realizations by 2.5% and improving bottom-line metrics.Conceptualized and implemented a holistic satisfaction study covering customer experience across Sales, Service, and product.Served as a Tata Group Company assessor on the Tata Business Excellence Model.Developed and executed a bot calling campaign, segmenting leads and achieving a 20% conversion rate.

Education

• K. J. Somaiya Institute of Management Studies & Research

  Master of Business Administration (M.B.A.), Marketing

  2007 — 2009

• Smt. Indira Gandhi College of Engineering

  Bachelor of Engineering (B.E.), Electronics and Telecommunication

  2003 — 2007

Skills

• Strategy
• Product Launch
• Competitive Analysis
• Market Intelligence
• Segmentation
• Marketing
• Strategic Planning
• Marketing Management
• Market Analysis
• Brand Management
• Marketing Strategy
• Marketing Research
• Business Development
• Business Planning
• Management
• Team Management
• Customer Satisfaction
• Customer Insight
• Product Development
• Analysis
• Consumer Behaviour
• Market Research
• Analytics
• Business Strategy
• Crm
• Leadership